Sublime is a brand for blue light blocking glasses. Exposure to artificial blue light in the evening can easily disturb our circadian rhythm by fooling our body that it's still bright daylight and as a result suppress our body's natural production of melatonin, the sleep hormone. Blocking out artificial blue light in the evening enables our body to produce melatonin, which helps to a better sleep and overall better related health. Artificial blue light sources are smart phones, computers, TV, tablets, laptops, modern room lighting, street lights and billboards to name a few. We are more of less constantly exposed to blue light, which has an adverse impact on our body clock and our sleep pattern and quality, which are vital contributors to our overall health.
The Sublime brand is owned and managed by Info Digital Pte Ltd, an internet marketing company registered in Singapore. Info Digital Pte Ltd researches specific market and product niches in terms of competitiveness, consumer demand and overall attractiveness by applying a thorough niche validation and selection process. The company's aim is to provide thoughtful solutions and information to bring value to our clients and to help enabling them to make informed decisions.
Manfred Liechti is the founder and managing director of Info Digital Pte Ltd. He is a Swiss citizen and permanent resident in Singapore and set up Info Digital Pte Ltd in 2017.In 2018 he created the brand Su8blime for his blue light blocking glasses. Manfred describes himself as a global citizen, a passionate, optimistic and benevolent entrepreneur, a father of two wonderful kids, an adviser, leader and mentor. He likes to golf and play tennis and is an avid football fan.